Take your time and get there faster…
Q: What do get rich quick schemes, microwave ovens and flawed business strategies have in common?
A: They all promote near instant results.
In my experience, one of the fastest ways to trash your business idea is to move too quickly. This of course, flies in the face of the gurus de jour who claim the internet and ‘instant action’ marketing strategies make up for old fashioned development time.
While it is certainly true that testing and development can happen much faster online, well thought out marketing and business development still operate best when pursued with well planned execution time lines.
This is especially true when adding new products and services to your existing product lines or creating new deliverables from whole cloth. Remember, it’s always easier to pick up the pace as you validate your marketplace assumptions. It’s usually a nightmare to slow down if you launch your product or service too fast.
In my former career as a fighter pilot, this rule was a cornerstone of aerial combat; “Take your time and get there faster.” In that game, the stakes were deadly serious. Every time I’d get in a hurry and try to make the F15 do something prematurely, I always paid a price.
In the game of business, I suggest this rule should guide our thinking and our actions. Ask yourself what’s driving your pace. Breathe through your nose and take your time.
Cheers,
Steve Olds