When the economy crashes, all you have are your ideas and your personal strengths!

In the chaos of the past weeks, many in the business community have been shocked.

• How is it we can’t borrow money?
• What do you mean the banks are closed?
• How am I going to operate?
• What about our plans for Q3 and Q4?

Interestingly, in the panic moments there is great opportunity. The question that must be kept in mind is, “How do I effectively maintain control of my situation while pursing new opportunities?”  The answer, in my humble opinion, is to continually develop your ideas which emanate from your strengths. Your ideas, your passions and your strengths will be the source of answers to the problems of the day. Of course, these economic problems, although staggering and incomprehensible to some degree, will change over time which is why we need to stay sharp.

How can you be in position to benefit no matter where the market goes?

The first place you need to be grounded is in your strengths. When the economy goes haywire, people often panic. There is no need to panic. Panic is driven by fear and fear is an emotion that you can and should control. The book I read says, ‘Fear Not.’ I believe we should be very careful, prudent and purposeful in our actions. When you are calm, you think more clearly. When you think more clearly, you make better decisions.

When you understand your strengths and how to apply them in certain situations, you make better decisions. You also recognize areas where you need support which leads you to other people’s strengths. When you understand others’ strengths, you can then encourage them. When your employees, partners, customers, vendors, and other stakeholders in your business are asked to operate in their gifted areas, they will be more productive, efficient, calm and confident.

So while the rest of the businesses in your sector are operating in fear and panic, your team is calm, cool and collected. Your organization is paying very careful attention to key strategic indicators. The result is you are in position to recognize and pounce on significant opportunities without making rash, unwise decisions.

As is often said, ‘Timing is everything.’ Fortunes are made and lost in transition times and if you focus on your ideas and strengths, you’ll be in position to maximize your value.

Cheers,

Steve

Steve Olds
Founder and CEO
www.STRATWORX.com