Are you a Professional, Speaker, Trainer or Author?

Believe it or not, creating IP (intellectual property) on the fly is something most of us do every day. Just about every time we open our mouths in a professional setting and share an idea, concept, experience or tactic, we are sharing our IP with the marketplace.

This month, we are going to look at one of the most overlooked aspects of creating content on the fly that can be used to create, develop and enhance your products & services. How many times do you conclude a meeting or session and say to yourself…”I really wished I would have recorded that…it was good.” Then you quickly write down as much of the key phrases you can remember on a yellow pad, laptop or PDA. You intend to get back to it and review it in the near future so you can incorporate it in your next presentation. Sounds like a good idea.

What’s the reality?

• Your notes are never as good as the live experience.
• Most people don’t have a system for reviewing and incorporating their notes into the next action plan.
• You probably ‘wing it’ the next time trying to remember all the ways you connected the dots last time.

The bottom line: If you are inefficient at capturing your information, you will be inefficient at evaluating and integrating the best content into your communication, marketing and sales follow-up.

Here are three simple steps you can use to capture your content in real time:

1. Plan ahead and think about capturing your content in practical ways so you can critically review your presentations for continuous improvement.
2. Use Technology to Record your conference calls and testimonials (click on the link to get a free trial of a simple, inexpensive solution). Make sure you at least have a simple digital recorder next to the podium so you can capture your presentations. If you use visuals, you may want to have a video setup depending on the venue.
3. Get a transcript of presentations, conference calls or webinars where you have developed new content on the fly.

Once you have the content, you can decide how you are going to use it. I recommend listening to your own presentations because you will pick up things you don’t like about your speaking and you can change them. You’ll also be able to pickup new ideas and thoughts, especially when you are doing live interaction with a group. Sometimes Q&A can be a powerful idea generator.

Consider getting your new content transcribed by a professional resource. You can do it yourself but it is horrendously time consuming and you can easily outsource the job for a nominal rate.

By the way, if you are going to record phone calls, make sure you let people know you are recording because in many states it is a FELONY to record a conversation without notifying the other party.

When you get into the habit of capturing your IP on the fly…you’ll be amazed at how quickly you can improve your products & services.

Cheers,
Steve

Steve Olds
Founder and CEO
www.STRATWORX.com