“Income, Profit, Equity.” February 2009
Strong Sales Teams are Key to Business Success
Entrepreneurs face many challenges and libraries are filled with books describing these hurdles in great detail. One of the most critical challenges any new concept or product must address very quickly is how to effectively communicate your value proposition to the marketplace.
While this may seem like a ‘no brainer,’ the fact of the matter is many entrepreneurs and small business owners miss this completely. Often times, the entrepreneur is the parent of the great idea…the person who ‘gave birth’ to the product or service. This gives them a unique advantage since they know their product better than anyone else. However, this also creates the potential for a BIG BLIND SPOT.
Entrepreneurs who are undaunted by the challenges in running a company, often miss the simple fact that the marketplace does not care how much we love our idea, service or product. The market only cares about the value proposition. Your business will only succeed IF (and this is a BIG IF) you can communicate clearly, efficiently and directly to the end user who is willing to exchange their money for your product.
There are many strategies to sell a product or service. Frequently the entrepreneur or owner becomes the company’s first sales person and may even eventually lead a sales team. This plan can work, but usually isn’t the best use of the owner’s strengths. If the business model will support a sales team, you may want to consider the impact of a high performance, professional sales team. Coupled with an effective marketing plan, a strong sales team can communicate very effectively with your prospective customers.
One of the many benefits of a high octane group focused on sales is your ability as the owner to focus on market segmentation, value added services to your product, territorial growth and most importantly — profit. Remember the adage, “no margin…no mission?”
Have you ever considered engaging a strong sales team?
If not, this may be a great time to do so. The rapid changes in the economy dictate we focus on our core strengths AND profit. There are top tier sales professionals looking for options. Think about how you might be able to create a win-win relationship with a sales team. Having a great sales team can expand your opportunities, open up new markets, create jobs, and most importantly…. grow your profits to keep you expanding while your competition is wondering how to survive.
Cheers,
Steve
Steve Olds
Founder and CEO
www.STRATWORX.com